Friday, May 22, 2020

Integration Of Threat Intel And Incident Response. In Today’S

Integration of Threat Intel and Incident Response In today’s modern world of security threats, intelligence and the ability to respond to incidents are the keys to survival. As technology continues to change and advance, we also must change our security procedure and techniques. Dina Evans from LookingGlass has a good definition of threat intelligence, â€Å"We define threat intelligence as the combination of technical and contextual information regarding existing or emerging threats from all available sources. It has been evaluated and analyzed for accuracy, timeliness, and relevancy, and implemented among an organization’s tactical, operational, and strategic stakeholders.† (Evans, 2016). The process of threat intelligence feeds into all†¦show more content†¦The challenges arise from the fact that when using multiple sources, it can be easy to miss the connections between data points or to misunderstand the significance of noise when reviewing the massive amount of data that must be crunched, clea nsed and turned into useful intelligence. The best way to address this issue is the use of a threat intelligence management platform. The â€Å"threat intelligence management platform† filters, gathers and analyzes data, and then delivers it in a standard format for inclusion in a variety of security systems and appliances (Comparing). Finally, it is important to remember that the organizations budget will play a major role in the choice of selecting threat intelligence services. The appropriate choice is to strive for consistency when interviewing potential service providers. Threat Kill Chain The threat kill chain reveals the stages of a cyber attack from early reconnaissance to the goal of information exfiltration. The kill chain can also be used as an organizational tool to help continuously improve network defense (Kill Chain). Threats must progress through seven stages of the model; the first stage is reconnaissance. Reconnaissance occurs when the attacker does a background check on the target before attacking them. Most reconnaissance is accomplished with the help of the Internet and social media accounts. The second stage is the weaponization phase. In this phase, the attacker creates a remote accessShow MoreRelatedHow Information Security Has Become A Critical Function Within All Organizations Across The World1719 Words   |  7 Pagesachieve the exploitation of these vulnerabilities. As a result, many organizations have implemented controls to detect and identify threats before hackers successfully hack into an organization and cause irreparable damage. The re are several threat indicators which allow security analysts to determine when a system is hacked. This paper will explain the current state of threat indicators as well as their formatting. In addition, it will discuss the various standards that are in place and will review theRead MoreSSD2 Module 2 Notes Essay23331 Words   |  94 Pagesaccount for their individual and unit equipment and property. Squad, section and team leaders teach everything from the making of sound and timely decisions and physical training to ethics and values. Corporals and sergeants are the basic trainer of todays Soldiers. loading images... Corporals, sergeants, and staff sergeants are normally squad, section and team leaders, and are critical links in the NCO support channel. These NCOs live and work with their Soldiers every day, and are responsible forRead MoreThe Effect of Information Technology on Human Life5123 Words   |  21 Pagescountrys sovereignty. Worse more, these videos have been then released and sold on public websites. Such unethical acts violate the significant purpose of security cameras. This paper will briefly highlight on the pros and cons of security cameras in todays world with examples from people who have been both saved and victimized by this technology. Many scholars see the greatest single influence on the changes in the practice of medicine since World War II to be the development of technology. DatabaseRead MorePortfolio for Organizational Behavior17518 Words   |  71 Pagesorganisational environment. Above all, we learnt how we can perform efficiently to become good managers or employees at the organisation. The objective of the portfolio is to emphasize the concepts taught in the lecture sessions and relating it to the today’s business world. The research and study conducted during the work helped us understand the concepts through Concrete Experiences of different organisations in the articles. In future it will help us throughout our career to perform well in the workplaceRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesPublic Corporation 308 308 323 323 330 330 Article How I Learned to Live with Wall Street Article Second Thoughts on Going Public Article Reed−Lajoux †¢ The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition 10. Postmerger Integration 336 336 Text Hodgetts−Luthans−Doh †¢ International Management, Sixth Edition II. The Role of Culture 390 390 423 4. The Meanings and Dimensions of Culture 5. Managing Across Cultures iv Feigenbaum−Feigenbaum: The Power of ManagementRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pages Purchasing and Implementing a Student Management System at Jefferson County School System CASE STUDY IV-1 The Clarion School for Boys, Inc.– Milwaukee Division: Making Information Systems Investments CASE STUDY IV-2 FastTrack IT Integration for the Sallie Mae Merger CASE STUDY IV-3 IT Infrastructure Outsourcing at Schaeffer (A): The Outsourcing Decision CASE STUDY IV-4 IT Infrastructure Outsourcing at Schaeffer (B): Managing the Contract CASE STUDY IV-5 Systems SupportRead MoreInternational Management67196 Words   |  269 PagesEducation iii This page intentionally left blank Preface C hanges in the global business environment continue unabated. The global financial crisis and economic recession have challenged some assumptions about globalization and economic integration, but they have also underscored the interconnected nature of global economies. Most countries and regions around the world are inextricably linked, yet profound differences in institutional and cultural environments persist. The challenges for internationalRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 Pages......... 239 CLASSIFYING HUMAN RESOURCE TYPES................. 245 NETWORK ORGANIZATIONS AND STRATEGY .......... 252 vi STRATEGIC HUMAN RESOURCE MANAGEMENT Table of Contents ORGANIZATIONAL LEARNING ................................ 254 INTEGRATION OF STRATEGY AND HUMAN RESOURCE PLANNING ........................................... 257 THE HUMAN RESOURCE MANAGER AND STRATEGIC PLANNING .......................................... 268 SUMMARY....................................................Read MoreProject Mgmt296381 Words   |  1186 PagesManagement Chapter 8 Scheduling resources and cost 1.2 Project defined 1.3 Project management defined 1.4 Projects and programs (.2) 2.1 The project life cycle (.2.3) App. G.1 The project manager App. G.7 Political and social environments F.1 Integration of project management processes [3.1] 6.5.2 Setting a schedule baseline [8.1.4] 6.5.3.1 Setting a resource schedule 6.5.2.4 Resource leveling 7.2 Setting a cost and time baseline schedule (1.3.5) [8.1.3] 6.5.2.3 Critical chain method ChapterRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesglOBalization! Does National Culture Affect Organizational Practices? 30 Point/Counterpoint Lost in Translation? 31 Questions for Review 32 Experiential Exercise Workforce Diversity 32 Ethical Dilemma Jekyll and Hyde 33 Case Incident 1 â€Å"Lessons for ‘Undercover’ Bosses† 34 Case Incident 2 Era of the Disposable Worker? 35 vii viii CONTENTS 2 2 The Individual Diversity in Organizations 39 Diversity 40 Demographic Characteristics of the U.S. Workforce 41 †¢ Levels of Diversity 42 †¢ Discrimination

Monday, May 18, 2020

Being Born And Raised As A Buddhist - 2350 Words

Being born and raised as a Buddhist, I try to live with the basic five percepts, which are withholding myself from stealing, lying, taking another living being’s life, involving in any sexual misbehaviors, and drinking alcohol or doing drugs. When people ask my why I follow those percepts or who tells me to follow those rules, I tell them following those precepts are entirely my choice, they keep me grounded and focused in life. It would be a lie if I were to admit that I have never broken any of those five percepts. When I was little, at an age where I didn’t really understand those percepts, I used to take other’s pencils or erasers without telling them, I used to step on bugs/ insects, or tell the adults to kill those living beings for me, I used to lie effortlessly to have things my way, and I used to drink wine which was a terrible turnout because my body rejects any form of alcohol. As I get older, I come to realize the five percepts’ purposes and po tentials it could result in my life. It became easier for my to keep four out of five percepts unbroken. The one percept that I always have trouble following is lying or making wrongful speech that could possibly hurt others physically and mentally. I believe that this percept is about oneself. It is deeper than delivering wrongful speech; it is about being honest, humble, and not being judgmental to oneself and others. As painful as it is to admit I believe being judgmental is something that I do everyday consciously andShow MoreRelatedSummarise The Life Of Buddha And The History Of Buddhism937 Words   |  4 Pagesdoing a little more research myself. There is not a complete biography on him. Not until centuries after his death and that is still very little. We know that he was born Siddhartha Gautama in Lumbini near the present Indian-Nepal border. We know that he was the son of a ruler of a petty kingdom. He was raised a young prince who was raised in sheltered luxury. When he t urned 29 he saw how empty his life was and renounced earthly attachments. He then went on his way to embarking on his quest of peaceRead MoreBuddhism Essay584 Words   |  3 Pagesmajor world religion since its founding by Siddharta Gautama, known as the Buddha, in 5th and 6th centuries. It now has over 300 million followers. Buddha, or enlightened one, was born around 563 BC in the town of Kapilavastu, what is now Nepal. He was born a prince, son to King Siddhartha and Queen Maya. He was raised in the palace and never left the grounds. At the age of 29, he ventured from there. Outside of the city he saw four things that changed his life: He saw old age, sickness, deathRead MoreBuddhism And Its Impact On The World1604 Words   |  7 PagesAsia, West Persia and Sri Lanka. King Asoka, a prominent historical and religious figure throughout India and Asia is credited in his conquests which saw an almost entirely united Indian subcontinent under his reign from c. 268 BCE to c. 232 BCE. Born in 304 BCE, Asoka served the majority of his childhood and adolescent years training and serving in the royal military where he became known for adopting no fear and no compassion. Asoka’s rise to power began with his military missions, explicitlyRead MoreBuddhism, The Eightfold Path, Nirvana, And The Wheel Of Dharma1580 Words   |  7 PagesI was born in Nepal, and I lived there for the first twelve years of my life. While there, I went to school and studied Buddhism. I learned about his life and the philosophies he kept and practiced. Also, I learned that he was a great leader with great ideas. Some of these ideas are the Four Noble Truths, the Eightfold path, Nirvana, fundamental wisdoms, the theory of karma and rebirth, the five precepts, and the Wheel of Dharma. These have influenced many people over the past twenty-five centuriesRead MoreThe Differences Between Buddhism and Hinduism Essay713 Words   |  3 Pagesphilosophical then religious. Buddhists and Hindus both practice many forms of yoga and meditation and other ways to calm ones mind and focus the mind, such as Buddha did. They have many likenesses. Hinduism and Buddhism are both their own religions and cultures. They are different in many ways that define who they are and what their faith is. Hinduism was not founded by any sort of prophet, whereas Buddhism was founded by Buddha. Hindus believe in the Vedas, but the Buddhists do not believe in the VedasRead MoreJoanna Macy A Unique Asset1745 Words   |  7 Pagesgreater than their fear,† was once said by the Buddhist scholar, Joanna Macy. Not only is Joanna Macy a unique asset to Buddhism because she is a woman, but she is also American-born. Macy is not alone in possessing these two qualities, she is joined by another woman, AyyÄ  Gotami (Prem Suskawat) who goes by Dr. Gotami. Both of these women have different backgrounds, and different lifestyles, but they are both important to Buddhism. Although being a Buddhist woman is a unique attribute, it is the livesRead MoreBuddhism Breaks Apart Essay example1402 Words   |  6 Pageslocations, it was altered according to local influences. Buddhists believe that Buddha is not a deity, but just an ideal guide to reach enlightenment in order to get closer to God. Buddha was born of a virgin mother Queen Mayadevi. The night Buddha was conceived Queen Mayadevi dreamed of a white elephant descending from heaven and entering her womb. The elephant entering her womb indicated that she had conceived a child who was a powerful being. At the time of labor the queen felt no pain, insteadRead MoreReligion Is The Belief And Worship Of A Higher Power1151 Words   |  5 Pagestribulations of life. The Bible is a collection of writings that were written over thousands of years ago, however the issues and commandments discussed can easily be applied to present day problems and situations. People who practice Buddhism are called Buddhist. Buddha is commonly mistaken for a God, but he was just an ordinary man. With Buddhism, there are no set rules to actually follow. Buddhism is seen as advice to be considered by a man who has ‘gone beyond’. Per Thomas (2002), â€Å"Buddhism, in distinctionRead MoreBuddhism And The Buddhist Art1289 Words    |  6 Pagesmillion people around the world are Buddhists. It began about 2,500 years ago when Siddhartha Gautama at age 35, known as the Buddha, was â€Å"awakened or enlightened†. Buddhism basically means you must lead a moral life, be aware of your thoughts and actions and try to develop wisdom and understanding. It explains a purpose to life, tries to explain injustice and inequality and provides a way of life that leads to happiness. Buddhism began in India, and the earliest Buddhist art is found there. It is theRead MoreHinduism, Christianity, Judaism, And Islam940 Words   |  4 PagesIt can be said that there is no such thing as Hinduism, Buddhism, Christianity, Judaism, or Islam. In a general sense I agree with this statement, but I also disagree. As human beings, we naturally classify things into groups in order to make sense of them. From the moment we are born our brains begin to classify between male and female, loud and soft, big and small, or dark and ligh t. By assimilating things that are similar we are able to learn new things faster by finding connections to something

Thursday, May 7, 2020

The Rise Of Nazism And The Holocaust - 1668 Words

History involves the study of past events that have shaped the world today. These events range from scientific discoveries, revolutions to world wars. Historical events have causal factors and in certain instances can be traced to an individual level. Therefore, certain individuals do matter in history directly altering the course the world takes. Adolf Hitler is one of these individuals. Hitler, the figurehead of the Nazi regime that led Germany to World War II, and instigated one of the most infamous genocides in history, the Holocaust. The impact Adolf Hitler had on history, namely, the rise of Nazism and the Holocaust is also due to a favourable set of circumstances that without them Hitler himself would not have been enough. There is no denying that Hitler was not ‘Charismatic’, a leader that brought a type of cult following for millions. Seen to possess heroic qualities at a time of domestic and international crisis for the German population. Hitler created a new political theory ‘National Socialism’. The population was viewed as a ‘volk’ (people) consisting of Bavarians, Thuringians, Prussians, Rhinelanders, Sudetens and Austrians all of German racial stock and Hitler their Fueher. The political slogan Hitler created, ‘Ein Volk, Ein Reich, Ein Fuhrer (One people, one empire, one leader) sums up his leadership as the head of the leader cult. Hitler’s success as the figurehead of the National Socialist German Workers Party (NSDAP) can be seen from the growth inShow MoreRelatedAnalysis Of The Movie Lego 963 Words   |  4 Pagesa source of fun for families everywhere. However a recent form of Legos takes the place of an anti-Nazi and Holocaust lect ure. The Lego Movie was released in February 2014 and achieved a rating of 96% from Rotten Tomatoes. The movie was an instant hit, with 6 major awards and 11 nominations. However, in the movie there are silent messages being sent to kids about how bad the Holocaust can be. The connections between the historic event and the movie are featured throughout the film. The LegoRead MoreFascist Ideology- Norsefire and the Nazi Party1441 Words   |  6 PagesIdeology By Evie Friedrich Question One. What were the ideologies of the Nazi Party and the Norsefire Party portrayed in V for Vendetta? Nazi ideology or Nazism was the ideology developed by Adolf Hitler and other prominent Nazis in Germany. There were many existing ideologies that influenced Nazism such as Fascism and Nationalism, however Nazism was a unique ideology in many ways. It combined many ideas, values and morals that were key to Hitler’s vision of Germany, such as Lebensraum, the FuhrerRead MoreQuestions On The Holocaust1837 Words   |  8 PagesJulia Powell Rough Draft- Essay 2 ENG109H Six-Ish Components of Essay: 1.) Overview Thesis: Holocaust as a gate-way for larger evil in present and future. In a world plagued with evil, we as man witness incidences of degeneracy on a daily basis. Whether it be road rage in response to scanty driving, acts of aggression spurred by those who have felt wronged, or the theft of lavish items; inimical acts have become all-too-ordinary in society. In American culture, the broadcasting of such actsRead MoreAnti Semitism During World War I1024 Words   |  5 Pagesand industry profits and could control all trusts. They also planned to expand welfare. They stated that Nazis should want to die for their beliefs, or for the platform to even take place. Nazis were very determined to rise to power, and to discriminate against Jews (Ley). Nazism rapidly grew after the Great Depression in the 1930s. The Nazis blamed the Jews for this major stock market crash. (â€Å"Antisemitism†) The growth of Anti Semitism was the main factor that contributed to Nazi beliefs. AntiRead MoreMussolini s Main Goals For Italy1177 Words   |  5 Pages â€Å"Thou shalt not be a victim, thou shalt not be a perpetrator, but above all, thou shalt not be a bystander† (A), these wise words were spoken by Yehuda Bauer, 65 years after the start of the Holocaust. Italy, under the rule of fascist dictator Benito Mussolini, was one of the many countries who turned her back on the Jewish people. Because of political, social and economic reasons, Italy was a bystander to the heinous crimes inflicted on the Jewish population. Benito Mussolini took control of theRead MoreEssay about Nazi Use of Darwinism 1495 Words   |  6 Pagesprinciples which were outlined by the Treaty of Versailles made economic stability in Germany difficult to achieve and caused Germany to suffer from inflation and the Great Depression. Unemployment and the fear of communism allowed Adolf Hitler to rise to power in 1933. Before Hitler came to power, he spent nine months in jail where he wrote his autobiography Mein Kampf (My Struggle), where he mentions how Darwin’s theory of evolution was the only basis for a successful Germany. He sets forth a numberRead MoreSylvia Plath s The Bell Jar1130 Words   |  5 Pagesâ€Å"Lady Lazarus,† about her trap of depression and suicide attempts, is effective and thought provoking because of her allusions to WWII Nazi Germany and the feelings of oppression and Nazism that the recurring images evoke. Beginning with the title, Plath takes a clear point of view as a Jewish person in the Holocaust. The Lazarus of Bethany, who was raised from the dead by Jesus, is the first allusion Plath incorporates. Lady Lazarus is a play on the Lazarus of Bethany, as Plath feels as if she hasRead MoreAdolf Hitler : Leading The Genocide1182 Words   |  5 PagesAdriana Flores Mrs.Harrington English 2; Per. 5 23 March 2015 Adolf Hitler: Leading the Genocide The Holocaust was the mass murder of Jews under the German Nazi regime in 1941 to 1945. There are many components of this significant event. One important component was Adolf Hitler, the leader of the Nazi Party and Chancellor of Germany from 1933 to 1945. Hitler contributed to the execution of Jews during WWII through his ideology, his dictatorship, and his leadership of the Nazi Party. To initiateRead MoreVisual Propaganda For Armed Conflict Comment2298 Words   |  10 Pagesefforts continued systematically despite efforts by anti-Nazi groups like the European Union and the White Rose, groups who were composed of anti-fascist Germans who produced many anti-Nazis propaganda leaflets during the war. These groups despised Nazism and wrote newsletters leaflets debunking the myths orchestrated by the Nazis propaganda machine, however their efforts were largely unsuccessful, as millions of German citizens believed the Nazi rhetoric regarding the Jews (ushmm.org). Much of theRead MoreAnalysis Of The Perils Of Indifference784 Words   |  4 PagesPerils of Indifference,† asserts that the inhumanity of indifference is still relevant today and can have negative effects on humanity unless society acts to abolish indifference. He develops his message through highlighting his experience in the holocaust as well as the multitude of tragedies that had occurred that cen tury and how indifference can be handled; he states â€Å"Society was composed of three simple categories: the killer, the victim, and the bystander.†(par 14) which shows how his experience

Wednesday, May 6, 2020

Desalination of Seawater May be Our Answer - 668 Words

Situation/context With the increasing demand for water placing pressure on existing supplies, seawater presents an enormous source to satisfy demand. However, seawater cannot be directly consumed and therefore, desalination of seawater is necessary to make it safe for consumption [1]. The current methods involving desalination utilize mostly non-renewable energy sources such as coal and gas to provide the necessary energy for the process to take place. Identification of problems The current method used to desalinate water is multi-stage desalination (thermal desalination), which requires a significant amount of energy. As research has shown, for every cubic meter of desalinated water, 1.3 kWh of electricity and 48.5 kWh of heat are consumed [1] which shows that more than 90% percent of the energy supplied is wasted as heat. Furthermore, the current methods utilize non-renewable sources of energy, which eventually produce greenhouse gases such as carbon dioxide. These non-renewable sources of energy, mainly fossil fuels are short in supply and eventually will run out. Therefore, it is important to look for an environment-friendly long-term solution. Research Question How can solar ponds be utilized to carry out desalination of seawater? What large scale, feasible model can be developed to achieve desalination through solar ponds? Research Methodology We intend to mainly utilize secondary resources through the Summon search application provided by the AUS Library.Show MoreRelatedScience Investigatory Project1698 Words   |  7 Pagesworld’s supply of energy will finally be met if this proposal will push through. Since saltwater is renewable, there are already some technologies that can harness it and convert it to electricity for the world to use. With this in mind, we hope to answer and find a solution to world’s energy crisis through this project. B. STATEMENT OF THE OBJECTIVE: As all other countries in the world do, the Philippines are also faced with the problem of the rapid depletion of natural resources. Fossil fuelRead MoreJennifer Ostermiller. Devon O’Neil. Ocean 100. 5/22/2017.1128 Words   |  5 PagesJennifer Ostermiller Devon O’Neil Ocean 100 5/22/2017 Can Desalination Become A Solution For Droughts? After more than five years of drought in California, we are just now beginning to see an above-average precipitation,and this is leaving many to ask, is the drought over? This last drought was one of the worsts droughts California has experienced in history and it left many panicked and trying to come up with solutions. â€Å"Governor Jerry Brown even made one of the first cutbackRead MoreDesalination And Its Impact On The Environment2112 Words   |  9 PagesDesalination and its Impact Authors: 1*Miles Smith Affiliations:1Dartmouth College *Correspondence to: Miles.F.W.Smith.19@dartmouth.edu Abstract: In the last few decades, large scale desalination plants have been constructed in countries where water scarcity is an issue in hopes of providing these countries with additional water resources. As the number of water crises increases globally, the number of desalination plants is expected to increase as well. Although the technology has rapidly advancedRead MoreA Research Study On The Drought1046 Words   |  5 Pageswhich water will be valued more than gold will become our final destination. Thus, many world powers are seeking for an alternative water source. An example of it can be desalination. Yet, the negative effects outweigh the benefits of such method. Not only the marine animals get seriously endangered since none of them are able to survive through the desalination process, but also the need to dispose of hyper-saline brine, a byproduct of desalination. Moreover, the building of such facility is very expensiveRead MoreCalifornia’s Splashy Splash Scarcity1341 Words   |  6 Pagesmanagement of our water resources which worsen the drought. The mere idea of running out of water is not to be taken lightly, only a small amount on our planet is safe for human consumption; keeping that in mind Californians must face the necessity to rationalize water in order to cope with the concurrent crisis. The practice of rationing will help maintain water levels. The expected result of this calamity is water shortages and a major impact in the agricultural level across ou r entire state. TheRead MoreCalifornia Is A Severe Crisis1802 Words   |  8 Pagescan look out into the Pacific and just assume that the answer lies there, well in a way it does. The only issue is the salt content found in seawater; this has not hindered more than 120 countries with 21,000 desalination plants running currently. The San Diego region has been a center for the development of international desalination technology through the investments and progress from Poseidon Water and we now have the Carlsbad Desalination Plant; which now occupies 6 acres of the 388 acre oceanfrontRead MoreCalifornia Must Invest For Cost Effective Long Term Drought Solutions1058 Words   |  5 PagesCalifornia Must Invest in Cost Effective Long-Term Drought Solutions Aldrin Biltz, Conflict and Conflict Resolution, May 17th 2015 I. Background and Context: It has been confirmed that the year 2013 has been recorded as the driest year since California became a state, 165 years ago. This means California has been and is now experiencing its worst drought ever in history. Precipitation and snowpack levels remain well below average, and there does not seem to be an end in sight. As an effort toRead MoreSCI 207 Quiz Essay1726 Words   |  7 Pagescenturies or more, making it non-renewable. Increased water withdrawal from underground aquifers makes them more susceptible to droughts. Depletion of ground water may lead to land compaction that in turn decreases its ability to store water. All of the statements about ground water are true. * Instructor Explanation: The answer can be found in Section 5.1 of your text. Question 3. Which of the following is not an environmental impact of conventional agriculture expressed in your text? AgriculturalRead MoreAddressing the Problem of Freshwater Scarcity1497 Words   |  6 PagesAddressing the Problem of Freshwater Scarcity OUTLINE Introduction Background I. Types of Water Use Water Control II. Working Group II Third Assessment Report III. Water Desalination IV. Sustainable Water Challenges V. The Solutions Summary and Conclusion Bibliography Addressing the Problem of Freshwater Scarcity Introduction Freshwater sources are rapidly becoming a problem for many people to access with the worlds water supplies dwindling and many sources of water becoming contaminatedRead MoreEssay Water Needs In Singapore1979 Words   |  8 Pagesgranted. Our demand for water is increasing each year. With increasing affluence, Singaporeans enjoy a good standard of living and now own many modern appliances which demand ever greater use of water. Water consumption is also increased by the setting up of more nuclear families and households. Today, we consume about 300 million gallons of clean water a day. In future, as our population and economy continue to grow, we will require more clean water for our industry and

Why Our Company Should Adopt a Direct Marketing System Free Essays

Our company, Duetsche computers, has been using retail marketing since its inception in 1985. We want to thank you all the retailers for the commitment you have shown to our company for all that time, to make it a leading supplier of computers and accessories. As you all know, the global market is changing very fast and for us to keep up with our competitors, we need to make several changes. We will write a custom essay sample on Why Our Company Should Adopt a Direct Marketing System or any similar topic only for you Order Now We began by changing our technology and installed more efficient production machine. However, this has not helped to keep us ahead of our competitors. There are so many companies that are eating slowly into our market segment. This is why the company commissioned a research on our marketing strategy, comparing it with the global trend and we have found that we need to change it. From the result that we gathered in our research, most companies have preferred direct marketing as compared to retail marketing. It has come to our realization that we need to know our business well since we know our competitors. Direct marketing is the answer to modern marketing. It is not that we want to sideline our retailers who have supported us for all that time but it’s because we have to answer to the market needs. Marketing is becoming more direct, highly focused and interactive. Direct marketing is more personalized and aimed at individual markets rather than to the mass i.e. aimed at micro markets, who are the customers. According to Andrew R. et al. (2006), direct marketing remains the most effective channel for providing customers with personalized marketing that they prefer. We have found retail marketing very costly to us, and in the end we have been passing that cost to the consumers. This cost is increased by the inventory cost and ware housing cost. We have not been fixing prices for our electronic products and most of you have been selling at different prices. This has placed us at a disadvantage since competing companies sell their products at a uniform price throughout the country. We have also found that, most companies are making the product to consumer specification and that is the direction we want to take. We want to start making customized items as per the customer specification.   We have found it necessary to adopt a production model bases on the model of ‘Just-in-time, build-to-order’ as put forward by James Fulkerson (2003) of Dell Company – United States. This will help us to include new technology to orders placed by the customers. However, we are not to get into marketing alone. We want you to partner with us. We want you to move from you shops and establish a web-based shop. In turn we are going to establish a highly efficient sales team in our marketing department. You shall do the advertising of the product and then customers shall make orders to you. However we shall also partner in advertisement but for us at the company level and you at the distributor level.   The customers shall place order to you and you shall forward your order to the company with the required specification.   We can guarantee to you that, your orders shall be ready with the first five days of placing. The customer should have the orders delivered within the first 7 to 10 days. You shall be paid 8% commission for every delivery you make. This is surely a better method of improving our company sales and in advance your business sales. However it needs all of us to start working serious to maintain the market segment that we have acquired and that is a sure way to move about it. References Andrew, R., Dale, M., William, J. and Lind, T. (2006). Direct marketing in action: Cutting edge strategies. Fulkerson, J. (2003). Hewlett-Packard Saves U.S. $1.27 Million by Streamlining Online Sales Guide Production on 9th November 2007. Woodgrange Technologies Ltd. (2005). Businesses case study. Retrieved from, http://www.business2000.ie/cases/cases_8th/case1.htm   on 9th November, 2007.       How to cite Why Our Company Should Adopt a Direct Marketing System, Essay examples

Louisa Gradgrind Essay Example For Students

Louisa Gradgrind Essay Louisa is very close to Tom, and at first he is the only person she cares about, and she decides to marry Mr Bounderby because of him. She talks to Tom about what she feels and opens up to him and explains what she feels, she also talks to him about fancy, which she wouldnt do to anybody else, she also talks about how she feels about Sissy to him. But Tom is eventually self-centred and insensitive towards everyone including Louisa and is portrayed as a hypocrite. Louisas mother is a hypochondriac, she is constantly ill or says she is, this is her way of hiding from people and ultimately hiding her feelings, she is pale and weak from her relationship with her husband, she is an example of what the facts and quite often disregards Louisa and uses the excuse that she is ill as a reason not to speak to her daughter. She is ignorant of Louisas struggle, which she has probably experienced herself. Louisa doesnt seem to need her mother and has probably grown up without her. Mr Gradgrind loves his children and genuinely feels that the facts method is a good one, which his children would thank him for teaching them. He teaches them nothing but facts and expects them to grow up and be important and respected members of society as he is. And when he finds them peeking at the circus he is so shocked because he doesnt understand why they would want to see the circus with everything they have. Louisa is a attractive and sensitive, and curious to the world of imagination that her father has never let her know. She is chaffing against her upbringing and has a starved imagination was can see this from when we first meet her and Dickens describes her as Pretty. Would have been self willed but for her bringing up which I think is very true, her fathers method of teaching children has left her almost dead mentally and tired and she says I am tired. She hides her emotion that is making her tired and depressed, she seems as if she daydreams quite a bit. I think that she would be a very different person if it wasnt for her upbringing, she would be more caring and loving, as would Tom. I think she is caring and loving but she hides it inside with all her emotions. Im interested to see what will happen to her, I would like to see her get married to someone nice and get away from her father but I think she will marry Mr Bounderby and end up being very depressed. But I hope she doesnt because Louisa is a very interesting and complex character who will develop well.